Mo Works

"Life should be about finding something you're passionate about and going for it," grins Mo Hamdouna, the visionary founder of Mo Works.

Mo Works is a full-service marketing and creative consultancy that’s been around for a decade, but is new to North Melbourne.

Relocating to the area was a strategic decision. Mo explains:

“We wanted to be part of a community that resonates with our values. We think that North Melbourne is an up-and-coming creative hub, and we wanted to be part of helping to shape its reputation."

In 2009, Mo moved from Jordan to Melbourne to follow his younger brother studying at Monash University. While working a full-time job at a marketing agency, Mo started his side hustle as a freelancer.

Hailing from a family of entrepreneurs, it was always on Mo’s mind to strike out on his own one day.

“Since 2014 we’ve grown the agency to a team of twenty-three. Along with my partner and my brother, I’m proud to lead such a diverse team,” smiles Mo. “Our team members speak over ten languages and I see the value that different cultural perspectives bring to our creative work.”

It wasn't always smooth sailing for Mo and his team. The initial years were about refining their vision and understanding their unique value in the market.

Today, Mo Works’ clientele spans specific industries, including health, energy and renewables, construction, and manufacturing. The common thread is that all their clients are all working to improve people’s lives in their respective fields.

From innovative safety equipment providers like Sitetech Solutions to big names like pitt&sherry, Origin Energy and John Holland, each project at Mo Works is a step towards a better future.

Mo Works works closely with their clients to help them in their brand management, digital transformation, and marketing growth.

“But, we’re not just about creative design. We are committed to empowering businesses that are making a meaningful impact on our communities and the world.”

Words by Joyce Watts & Photography by Anna Encio