Anytime Fitness

“In fitness, we get to do something rare: we change people’s lives for the better. We work in a very positive and happy environment. Every small interaction, whether it’s a smile or a word of encouragement, can be life-changing for our clients. That’s the heart of what we do.”

Phil Edwards, together with his business partner Julie Mazzarella, are the owners of Anytime Fitness West Melbourne, as well as other Anytime Fitness locations in Melbourne and New South Wales.

“I actually originally trained as a professional actor, singer and dancer,” Phil shares. “I transitioned to fitness after being headhunted for a health club role while managing stores in the retail sector in the late 90’s between acting jobs and the rest is history.”

From there, his career skyrocketed, with senior roles at major fitness chains, the Head of Franchise for skincare brand Ella Baché and now, co-ownership of multiple Anytime Fitness clubs.

Anytime Fitness West Melbourne is their 4th gym and opened in 2022. Step into the club and you’ll find everything you need to fuel your fitness journey.

From a functional training area and a cosy members’ lounge to a fully equipped cardio and weights section, this gym has it all. The modern locker and shower facilities, and 24/7 access, add to the club’s convenience.

“We’ve designed the space to feel like a second home,” Phil shares.

Adrienne Tibballs, the club manager, is the friendly face that’s regularly on hand to assist members during staffed hours.

“Many of our members are residents of the West End apartment blocks, so what sets this club apart is its incredible sense of community,” says Adrienne. “We aim to go above and beyond to make everyone feel welcome, greeting members by name and fostering genuine connections. A lot of good friendships have been made through the club.”

The club’s location within the West End development has opened doors to collaborations with neighbouring businesses.

For instance, Anytime Fitness partners with the Melbourne City Apartment Hotel to offer discounted gym passes to hotel guests, effectively serving as the hotel’s fitness club. The club has also teamed up with City Cave and Foodworks, adding extra value to members’ gym experience.

Looking ahead, Phil and Julie are excited to expand their business to North Melbourne with a newly acquired territory and upcoming 5th club.

“We’re not just about fitness,” Phil emphasises. “We’re about transforming lives, building relationships, and making a positive impact in the community.”

Words by Joyce Watts & Photography by Anna Encio